Live Oak 360 to Evolve Web Application for
Green Mountain Energy

AUSTIN, Texas – August 1, 2007 -- Internet application development firm Live Oak 360 (www.liveoak360.com) has signed on to upgrade and maintain the BeGreenNow.com web site for Green Mountain Energy, an Austin-based provider of cleaner energy and carbon-offset solutions.

According to Green Mountain Energy, carbon offset is the process of compensating for carbon dioxide emissions with eco-friendly measures such as tree planting programs, the earning and expenditure of Renewable Energy Credits (RECs), and other sustainability solutions. Businesses who reduce their carbon emissions by a certain percentage can qualify for the EPA’s Green Power Partnership program, which encourages and assists them in switching from fossil fuels to cleaner electricity from water, wind, or solar power. A company that reduces its carbon emissions by 100% has achieved a state of “carbon neutrality.”

Live Oak 360 will help Green Mountain Energy adapt its online business application to offer carbon offset solutions to its customers while leveraging the site to educate the public on the value of carbon offset programs for the environment. Live Oak 360’s work will allow the web site to scale with increasing demand while maintaining a high degree of security and stability.

Gillan Taddune, Chief Environmental Office with Green Maintain Energy says, “Green Mountain needed a technology partner who understood our business model and the importance of building technology to grow with our business. Live Oak 360 has not only delivered on their promise, but they have become an integral strategic partner to this business unit and a key factor to our future success.”

“It isn’t just a matter of whether the site works or not,” said Andy Meadows, President of Live Oak 360. “We’re building an application that an entire business unit relies on. Bottom-line revenue for Green Mountain depends on this solution. We’re building a commerce engine that will scale for a wide range of transactions and will ensure the security of those transactions as the site grows more visible in the public eye.”

Meadows said that Live Oak 360 will work in tandem with Green Mountain to keep the site up to date with the latest advances in environmental technology and ecological solutions. “As the site grows and evolves, we want to make sure it’s not only as feature-rich as possible, but as accurate as possible.”

Meadows says, “Green Mountain is one of those companies that not only talks the talk but also walks the walk. They use the most eco-friendly materials and the most renewable resources they possibly can in their own offices, so they definitely live by their principals and ideals. It’s far more than just a business to them.”

About Green Mountain Energy

Green Mountain, the nation’s leading provider of cleaner energy and carbon offset solutions, began in 1997 with a simple idea: “to change the way power is made.” The company offers consumers the choice of cleaner electricity products using renewable sources such as wind, solar, water, geothermal, and biomass, over electricity made from polluting fossil fuels. These cleaner energy sources help reduce the amount of carbon dioxide (CO2) emitted into the air. Since 1999, Green Mountain customers have collectively helped avoid over 2.5 million tons of CO2 emissions and have been responsible for helping to deliver more than six billion kilowatt-hours of renewable energy into the market. Additionally, Green Mountain’s customers have helped spur the development of 14 new wind and solar facilities across the nation, which are producing pollution-free power.

About Live Oak 360

Live Oak 360 (www.liveoak360.com), an Austin, Texas-based web technology services company, specializes in Digital Landscape Management™ consulting, customized software development, conversion acceleration and social networking applications to assist companies in the management of their digital landscape.

The firm's name embodies a cyclical growth engine that discovers the needs of clients, finds the strategic solution that is the best fit and then cyclically evaluates and refines the client solutions based on the clients' evolving business needs. It empowers the team to step in sync with clients, at any point within their development process, to create custom software applications in alignment with corporate goals and to maintain iterative, impacting improvement for clients.

Drawing upon proven industry experience and open source expertise, Live Oak 360 is able to develop scalable and efficient customer driven applications. Live Oak 360 integrates marketing and business activities, provides in-depth business intelligence, and increases visibility with key audiences, which, in turn, improves website profitability for clients.

Founded in 2002, Live Oak 360 has developed solutions directly for Buffalo Technologies, Green Mountain Energy, and Time Warner Cable Media Sales and dozens of other clients coast to coast. Through strategic partnerships, the firm has customized applications for AMD, Symbol Technologies (now a division of Motorola) and World Vision.

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